Intercultural Business Communication An introduction to the theory and practice of intercultural business communication for teachers, language trainers, and business people.
Robert Gibson
This book provides an introduction to the theory and practice of intercultural business communication. It offers surveys of some key cultural dimensions as well as case studies.
- ISBN: 978-0-19-442180-5
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Price:
$
47.44
Click for educational discount pricing - Pages: 123
- Binding: Paperback
- Dimensions: 246x168 inches
This book provides an introduction to the theory and practice of intercultural business communication. It offers surveys of some key cultural dimensions as well as case studies.
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Tab 1
- Presents and explains the leading theories and key concepts of intercultural communication
- Covers the main relevant business communication skills, such as negotiating, socializing, and giving presentations.
- Provides advice on how to give people training in intercultural communication skills.
- Recycles key concepts throughout the book and provides 'cultural checklists' which summarize the main ideas covered in each section.
- Includes interactive activities designed to encourage you to relate your own personal experiences to the ideas presented in the book.
- Suitable for new and experienced business English trainers, trainee business English teachers, and business people
Tab 2
This book provides an introduction to the theory and practice of intercultural business communication. It offers surveys of some key cultural dimensions as well as case studies.
