Guy Cook is Professor of Language and Education at the Open University, UK. He was formerly Professor of Applied Linguistics at the University of Reading (1998-2004) and head of TESOL at the London University Institute of Education (1991-1998). He was co-editor of the journal Applied Linguistics 2004-2009. He is current Chair of the British Association for Applied Linguistics, and an academician of the UK Academy of the Social Sciences. He has published extensively on applied linguistics, discourse analysis, English language teaching, literary stylistics, advertising, and the language of environmental debate. He has been an invited speaker in over 30 countries.