• Dates: 22nd March 2019
  • Speaker: Clive Oxenden
  • Time: 12:55 - 15:30 CET
  • Location: Olomouc

Getting the message! And English File 4th Editions - the inside story



Getting the message!
Advertising is everywhere in our lives - on TV and radio, in magazines and newspapers, on billboards and in shop windows, and increasingly online. In this session we take a light-hearted look at how adverts and commercials get their message across. Then we will look at how they can be used in class to, among other things, introduce a topic, give intensive listening practice and help students understand word play and cultural references in English. They can also be used to spark discussion on, for example, gender bias and stereotyping in advertising.

English File 4th Editions - the inside story
This session focuses on how we approached writing the new generation of English File books - what we changed and what we kept and why, and looks at new features, such as more video and new help with pronunciation . We will also look at how we choose material for the books and the stories behind some of the reading and listening texts.


Time Activity
12:30 - 12:55 Registration
12:55 - 13:00 Conference Opening
13:00 - 14:00 Getting the message!
14:00 - 14:30 Coffee Break
14:30 - 15:30 English File 4th Editions - the inside story.
15:30 Raffle

Please download the event invitation



Clive Oxenden trained to teach EFL at International House London in 1979. Since then he has taught English and trained teachers in several different countries including the UK, Kuwait, Algeria, Sweden, Turkey and Spain. He worked for the British Council in Valencia, Spain for 25 years.

He has given talks and workshops in Belgium, Brazil, the Czech Republic, Croatia, France, Germany, Hungary, Italy, Mexico, Poland, Portugal, Serbia, Slovenia, Slovakia, Spain, Switzerland, Thailand, Turkey and the UK.

He has co-authored several English textbooks for secondary schools in Scandinavia and Holland, including a literature anthology, British Literature (Gleerups, Malmo). For Oxford University Press he has written the best selling English File series (with Christina Latham-Koenig). His most recent publications are English File 4th Editions (2019).

22nd March 2019

Ústav cizích jazyků Pedagogické fakulty UP
Žižkovo náměstí 5
77900 Olomouc
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