Oxford University Press to collaborate with Singapore's MXRi to bring augmented reality to English language learning
Signing ceremony at the BETT edtech fair attended by Singapore's Deputy High Commissioner to the UK
BETT, London UK, 23 January, 2019
At a ceremony attended by Ms Rozana Abdul Majid, the Deputy High Commissioner of Singapore to the UK, and BESA's William Prieto-Parra, Oxford University Press (OUP) and MXRi signed an agreement to develop ground-breaking augmented reality materials for the English language learning market.
MXRi will provide OUP with a scalable AR publishing tool customized to OUP's learning design and innovation requirements. OUP plan to use the tool to literally add another dimension to its English language learning materials. The collaboration will allow OUP to introduce new content experiences to their courses, with learners simply scanning their book to make the page come to life. They will get access to media and interactive digital experiences such as 3D models.
The global market for English language learning is considerable and growing, currently valued at nearly $2.5bn. The British Council forecasts that by 2020 two billion people will be using English, or learning to use it – with students learning English as a foreign language at an ever earlier age.
The Augmented Reality market is forecasted to reach $61bn by 2023 (marketsandmarkets.com) and its application in education allows learners to make greater and more dynamic use of their personal devices.
OUP is the world's largest university press and the market leader in English-language teaching content.
MXRi is a spinoff company from the Mixed Reality Lab of the National University of Singapore, pioneering Augmented and Virtual Reality (AR/VR) solutions for education, publishing and training.
Joseph Noble, OUP's Head of partnerships and Innovation, said, "For millions, learning English is the gateway to new opportunities worldwide. Augmented reality promises to unlock a new dimension of learner engagement as it offers a unique bridge between the physical world and digital experiences. We want to set new benchmarks for the content quality and learner experience that OUP is world renowned for."
Gerald Cai, MXRi Managing Director and Co-Founder, said, "The current generation of learners are attuned to digital experiences even though reading itself is a fundamental skill in language mastery. With our SnapLearn AR platform, text and images comes to life in 3D in a seamless manner. This is why we are so excited to partner with a global leader like OUP to potentially transform language learning."
About Oxford University Press
Oxford University Press (OUP) is a department of the University of Oxford. It furthers the University's objective of excellence in research, scholarship, and education by publishing worldwide. OUP is the world's largest university press with the widest global presence.
It currently publishes thousands of new publications a year, has offices in around fifty countries, and employs approximately 6,000 people worldwide.
It has become familiar to millions through a diverse publishing program that includes scholarly works in all academic disciplines, bibles, music, school and college textbooks, children's books, materials for teaching English as a foreign language, business books, dictionaries and reference books, and academic journals.
About MXR International
MXR International is a spinoff company from the Mixed Reality Lab of the National University of Singapore that specialises in Augmented and Virtual Reality (AR/VR) solutions for education, publishing and training.
It is a pioneer in the field of AR with more than a dozen patents for human computer interaction, image recognition and AR publishing. Since 2007, it has partnered with more than 100 publishers in Asia Pacific to produce more than 2,000 AR-enabled titles and won many awards in digital publishing. SnapLearn is its latest product to bring reading and learning to life with the seamless integration of 3D models and animations onto printed and eBooks. They have established offices in Singapore, Beijing, Suzhou, Chennai and representatives in Kuala Lumpur and Taipei.